A well designed Logo plays an important role in establishing a visual identity for your event, product, service or business. Through emotional response, it makes a connection with your target audience. Through perception, it defines the expected and desired experience.
Your Logo is a piece of the building block of your brand and corporate identity. Your corporate identity is not just your Logo, but the sum of all things that convey who you are and what you do. It is your Logo, your corporate colours, your stationary, your place of business, address, office space, employees, values, marketing pieces, associations and much more.
A strong identity is integral to your marketing potential and develops over time. It establishes credibility, it connects you with your prospective clients and creates a sustained relationship with your existing clients. Your brand is what people envision when they think of your business. It's this vision that keeps clients coming back.